Halloween every year was our big event at illooms. With the playfulness of the spooky season and the ever-encroaching twilight, light up balloons were the perfect way to celebrate!
The image below was a concept presented to be apart of the foil balloon range with some secret imagery only truly visible at night when it glowed! The image to the far right is a packaging asset, the background used in, and POS. I also aided in the designs of some products that you can see on the right-hand side.
I created a set of funky spooky faces for the ever-popular pumpkin and witchy craft products to decorate homes or to entertain children with the need for carving pumpkins! The little characters at the bottom were created to be used for another decoration project using air to fill them and the led lights to make them glow!
These were some character designs for themed products to be used at Seatriever
These two examples of the style guide used on package, including two products I illustrated and designed.
The packaging background without icons or product.
All images are copyright of Seatriever Holding International Limited